Mummers Alert: Viewer’s Choice Awards this Thursday night

Neither snow, nor rain, nor subfreezing cold shall prevent the celebration of The People’s Voice!  The 2014 SugarHouse Casino Viewer’s Choice Awards will be announced Thursday evening, January 23rd, between 6pm and 8pm at SugarHouse.  It’s also a chance for other clubs to win money. Please read the Mummerific release from SugarHouse below.

FOR IMMEDIATE RELEASE

MUMMERS VIEWERS’ CHOICE WINNERS TO BE ANNOUNCED AT SUGARHOUSE THURSDAY NIGHT
PHL17 to Name Fancy Brigade and String Band Club Winners of the Popular Vote

PHILADELPHIA — Jan. 21, 2014 — The Mummers are still strutting strong at SugarHouse Casino, where PHL17 will announce the winners of the 2014 Viewers’ Choice competition on Thursday, Jan. 23.

SugarHouse has been the title sponsor of the New Year’s Day Mummers Parade for the past three years and will continue to support Philadelphia’s Mummers through 2016. As part of this community partnership, Philly’s casino also hosts various Mummers clubs throughout the year for events in its Refinery restaurant and bar—including the awards, which will be held from 6—8 p.m.

Starting on Jan. 1, voters could pick their favorite String Band and Fancy Brigade on PHL17.com—and thousands of votes were submitted. The winners of the popular vote will be announced at the celebration event, and each will take home a trophy. And as a bonus, the winners this year will each receive a $1,000 prize from SugarHouse.

New for 2014, Philly’s casino is also giving away $1,000 prizes to three other ‘mother’ clubs in attendance. To be eligible, a club must have at least one representative present at the event, and should provide the name of their mother club upon check-in. At the end of the awards portion, SugarHouse will randomly select the winning mother clubs.

“It’s always exciting to see who will win the Viewers’ Choice vote each year because all of the clubs put in so much hard work to give Philly a spectacular parade,” Wendy Hamilton, general manager of SugarHouse Casino, said. “That’s why we’re looking forward to upping the ante this year, so that three other clubs have a shot at getting some added funding for their sets, suits and props for New Year’s 2015.”

Mummers and their families will also be treated to complimentary appetizers at The Refinery, and Mummers string bands will be providing the musical entertainment.

“We had historic ratings for the 2014 parade on PHL17, which led to a high volume of votes for the Viewers’ Choice awards this year,” said Vince Giannini, general manager of PHL17. “Along with the awards handed out by the judges on New Year’s Day, our online poll gives those at home a chance to pick their favorite clubs for an added competitive element.”

To learn more about the SugarHouse Casino Mummers Parade, please visit http://www.PHL17.com/mummers.

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ABOUT SUGARHOUSE CASINO
SugarHouse, which opened in September 2010 as Philly’s casino, features 1,602 slots, up to 56 table games, fun and unique dining options, riverfront views, and free on-site parking. The casino employs approximately 1,100 people, and for three consecutive years has been voted a “Best Place to Work” in the Philadelphia Business Journal and a “Top Workplace” in the Philadelphia Inquirer for two years. For more information, visit http://www.sugarhousecasino.com.

ABOUT PHL17
WPHL-TV, known as PHL17, has been broadcasting the annual Mummers Parade – a Philadelphia tradition for more than 100 years – on New Year’s Day since 1993. Each year the parade draws a crowd of thousands in Philadelphia, while Philadelphia’s PHL17 achieves some of its highest ratings of the year.

ABOUT THE MUMMERS
The Mummers Parade is the longest-running New Year’s Day tradition in the country. Its roots date back to the late 1600s in Philadelphia, and the first officially sanctioned parade by the city was in 1901. The parade features complex, custom costumes, music, and renowned pageantry with more than 10,000 participants.