When do Crab Fries mean XOXO in Philadelphia? 

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When do Crab Fries mean XOXO in Philadelphia?  1. All the time. 2. Especially this summer, now that Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Chickie’s & Pete’s have teamed up on a new summertime partnership promoting the City of Brotherly Love.

The legendary Jerry Blavat,  GPTMC Vice-President Sharon Rossi, Chickie’s & Pete’s CEO Pete Ciarrocchi, (Pete is also a 24-year member of Polish American String Band), and Mr. Dan Baker of Phillies and Eagles announcer fame (“the Voice of the Ballpark”) unveiled the new partnership at C & P’s Packer Avenue restaurant.  The new campaign is called “Served With Love.”wrapIMG_20130626_123436_091

“Served With Love” will promote the city as a tourist destination now and into the fall.  The campaign includes new branding on food wrappers, table tents and customized “Love” letters.

GPTMC is one of the most successful tourism marketing organizations in the nation. Chickie’s & Pete’s is ESPN’s best sports bar in North America.  Together, they intend to serve Philadelphia with “Served With Love.” Have a crab fry.

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